Xu Jiayin, Chairman of the Board of Directors of China Evergrande Group
Bijie City, Guizhou Province, is one of the most impoverished areas in China. Bijie is located in Wumeng Mountains. The data show that the total population of Bijie is 9.275 million, while the number of poor people is 1.16 million, which is a heavy and arduous task for China to overcome poverty.
As early as 2015, China Evergrande Group and the city formed a counterpart poverty alleviation. As an important part of Hengda's poverty alleviation project, Mr. Xu Jiayin and his Hengda Group attach great importance to this project. According to the unique geographical and ecological characteristics of the region. Hengda Group's development strategy is to develop special industries such as vegetable, fruit, beef cattle and Chinese herbal medicines. Meanwhile, leading enterprises from upstream and downstream are introduced to form a "leading enterprise + cooperative + poor household + base" mode of assistance, so as to realize the integrated operation of "supply, production and marketing". It is planned that by the end of 2018, 180,000 poor people will be lifted out of poverty.
A large number of private enterprises with a sense of social responsibility have actively participated in Hengda Group's pro-poor initiative. Xi'an Shengda Environmental Protection Equipment Co., Ltd., which has always attached great importance to poverty alleviation and charity, is one of them. It is reported that, as a well-known drying equipment manufacturer in China, Xi'an Sunda Environmental Protection Equipment Co., Ltd. contacted Hengda Poverty Alleviation Office on its own initiative under the condition of almost no profit, and clarified its willingness to do its part for local farmers to lift themselves out of poverty. In addition to being moved by the staff of the Poverty Alleviation Office, they sent staff to the enterprises for many times to do research and decided to purchase the microwave drying equipment for honeysuckle provided by Sunda Company.
It is estimated that in the future, after the microwave drying equipment of honeysuckle is put into operation, the project will directly or indirectly drive hundreds of people to obtain employment, produce nearly ten million additional value of products, and play a huge role in shaking off poverty and getting rich for local farmers.
It is worth mentioning that with the increase of enterprises involved in poverty alleviation, there will inevitably be a mixed situation. Hengda Group has a very strict selection mechanism for participating enterprises in order to avoid the mixed effects of fishes and dragons on poverty alleviation. The reason why Xi'an Shengda Environmental Protection Co., Ltd. can stand out among many participating enterprises is, on the one hand, excellent product quality and corporate reputation. On the other hand, over the years, Sunda has actively participated in poverty alleviation and charity work, and accumulated rich experience in helping.
Poverty alleviation and poverty alleviation are the main theme of the current era. While realizing the rapid development of enterprises, Xi'an Shengda Environmental Protection Equipment Co., Ltd. will not forget to integrate the fulfillment of social responsibility into the enterprise development strategy. It has invested nearly one million yuan in equipment, donations, free technical support for poverty alleviation. Assist local Party committees and governments to help thousands of poor people get out of poverty stably. And working with well-known large enterprises to help the poor will surely open a new height for the poverty alleviation and assistance undertakings of Sunda Corp.